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Publix targets Florida for another GreenWise Market

St. Augustine store will be 12th overall for specialty format

Russell Redman

October 2, 2019

2 Min Read
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Publix Super Markets

Publix Super Markets has named St. Augustine, Fla., as the 12th location for its GreenWise Market small-format store concept.

Plans call for the St. Augustine GreenWise to open in 2021, Publix said yesterday. The store will be located near the intersection of State Road 16 and International Golf Parkway at World Commerce Center.

The St. Augustine store marks the second GreenWise announced for St. Johns County, the Lakeland, Fla.-based grocer noted. A GreenWise store is slated to open next year at Nocatee Town Center in Ponte Vedra Beach, Fla.

In addition, the St. Augustine GreenWise will be the eighth in Florida. Publix opened the first GreenWise location, a 29,000-square-foot store, in Tallahassee last October. Slated to open this year are stores in Lakeland and Boca Raton, Fla. The company also plans GreenWise outlets for Fort Lauderdale, Odessa, Ponte Vedra Beach and Tampa. The latter two are expected to open in 2021; opening time frames haven’t been announced for the other stores.

GreenWise Market focuses on specialty, natural and organic food and local offerings and is aimed at foodies and consumers adhering to healthy lifestyles. The stores feature a beverage bar serving kombucha, locally roasted coffee, tea, wine, local craft beer and smoothies. The format also has a prepared foods area with gourmet pizza, burrito bowls and wraps made with organic meats and cheeses, as well as vegan options. House-made specialties include smoked meats, organic sausages and gourmet popcorn. Customers can eat or drink in the store’s seating area or bring it along with them as they shop.

Related:Publix taps Tampa for GreenWise Market

“GreenWise Market is a place for customers to find products to support their evolving lifestyles,” Publix President Kevin Murphy said in a statement. “It’s an easy gathering place for a meal with friends or to explore unique and local finds. We look forward to sharing this experience with the St. Augustine community.”

Three stores are currently open, and three more are planned to open before the end of the year, Publix said. Since the Tallahassee store’s opening last fall, the company opened a 21,500-square-foot GreenWise in Mount Pleasant, S.C., on May 23 and a 28,000-square-foot GreenWise on June 27 in Mountain Brook, Ala. Upcoming locations include Lexington, S.C., due to open this year, and Marietta, Ga.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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