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Schnucks settles alcohol pricing lawsuit

Grocer will pay a total of $4 million after it was accused of misleading shoppers

Bill Wilson, Senior editor at Supermarket News

July 27, 2023

1 Min Read
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Schnucks was accused of making false and misleading claims about its alcohol prices.Schnucks

Schnucks has been caught misleading shoppers when it comes to wine, beer, and other alcohol products. 

The Maryland Heights, Mo.-based grocer has settled a lawsuit for $4 million, reports the St. Louis Post-Dispatch. Schnucks was accused of making false and misleading claims about its alcohol prices via print ads, in-store signs, mailers, receipts, and website posts. Schnucks said it did not engage in any wrongdoing, and the St. Louis Circuit Court still needs to approve the settlement.

Shoppers who purchased alcohol between Dec. 3, 2015, and Feb. 15, 2023, are entitled to receive up to $72. The type of consumer has been divided into three groups: Those purchasing one unit of alcohol could receive a one-time payment of $11 and no proof of purchase is necessary; shoppers buying 25-55 units can receive a one-time payment of $25 with proof of purchase; and those who bagged more than 56 units could receive a one-time payment of $72 with proof of purchase. 

About the Author

Bill Wilson

Senior editor at Supermarket News

Bill Wilson is the senior editor at Supermarket News, covering all things grocery and retail. He has been a journalist in the B2B industry for 25 years. He has received two Robert F. Boger awards for his work as a journalist in the infrastructure industry and has over 25 editorial awards total in his career. He graduated cum laude from Southern Illinois University at Carbondale with a major in broadcast communications.

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