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Southeastern Grocers expands Fresco y Más chain in South Florida

New locations in Tampa and Deltona opened in the past month

Michael Browne, Executive Editor

December 6, 2021

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Southeastern Grocers

Southeastern Grocers, parent company of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, unveiled two new Fresco y Más Supermarkets in November in Tampa and Deltona, Fla. 

The Tampa Fresco y Más opened on Nov. 3 and became the third Fresco y Más in the greater Tampa Bay area. On Nov. 17 the grocer opened the Deltona Fresco y Más Supermarket to invest in the growing Hispanic culture in the local community.

“At Southeastern Grocers, we are dedicated to providing the best products and services for our local communities,” said Anthony Hucker, president and CEO of Jacksonville, Fla.-based Southeastern Grocers. “With 37 years of experience serving the Deltona community, we believe now is the right time to expand our offerings in Volusia County to provide a supermarket fit for the growing Hispanic community. We listened to customer feedback and evaluated key consumer insights when developing our new Fresco y Más to reflect the unique needs of our Deltona customers.”

Founded in 2016, Fresco y Más operates 28 grocery stores that serve Hispanic and Caribbean communities throughout South and Central Florida. Check out the gallery below for highlights of the chain’s newest locations.

About the Author

Michael Browne

Executive Editor, Supermarket News

Michael Browne joined Supermarket News in 2018 after serving in managing and executive editor capacities at leading B2B media brands including Convenience Store NewsLicense Global and Travel Agent. He also previously served as content production manager for print and digital in the Business Intelligence division of Informa, parent company of Supermarket News and Nation’s Restaurant News.

As executive editor, Mike oversees the editorial content of supermarketnews.com as well as the monthly print publication. He also directs all content-based brand-related projects including the annual Top 75 Retailers report, Category Guide, Retailer of the Year, research surveys and special reports, as well as podcast and webinar content. Mike has also presented and moderated at industry events.

In addition to the positions mentioned above, Mike has also worked as a writer and/or editor for special projects at American Legal Media (ALM), managing editor for Tobacco International, special projects editor at American Banker • Bond Buyer, and as production editor for Bank Technology News and other related financial magazines and journals published by Faulkner & Gray.

A graduate of Fordham University, Mike is based in New York City, where he was born and raised.

Contact Mike at [email protected] or follow him on Twitter and LinkedIn.

 

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