Sponsored By

Sprouts Boosts SKU Counts, Shelf Heights

PHOENIX — Sprouts Farmers Market is expanding its assortment in grocery by raising gondola shelf heights, according to a report published Sunday by Karen Short, a New York-based analyst at Deutsche Bank.

Jon Springer, Executive Editor

December 16, 2013

1 Min Read
Supermarket News logo in a gray background | Supermarket News

PHOENIX — Sprouts Farmers Market is expanding its assortment in grocery by raising gondola shelf heights, according to a report published Sunday by Karen Short, a New York-based analyst at Deutsche Bank.

Short’s report, based on interviews with management and a store tour in California, said Spouts has increased grocery SKUs from 4,000 to 5,200 “to make Sprouts a more complete grocery shop.”

CONNECT WITH SN ON TWITTER

Follow @SN_News for updates throughout the day.

Around 50% of Sprouts stores have already been outfitted with higher shelves. The company plans to install higher gondolas at all new stores, as well as in 10-15 planned remodels and as many as 10 additional units in 2014. Short said stores with the additional grocery items have maintained their open feel and sightlines by locating the higher gondolas to the sides of the store. The company is realizing an unspecified comparable sales lift from the initiative.

Read more: Underwriters to Buy Sprouts Shares

Sprouts store remodels also include the introduction of Boar’s Head products in deli departments, and the installation of additional freezer space, Short said.

Remodeled stores around the Phoenix market saw 2% to 4% comparable store sales lifts in 2013.

 

About the Author

Jon Springer

Executive Editor

Jon Springer is executive editor of Winsight Grocery Business with responsibility for leading its digital news team. Jon has more than 20 years of experience covering consumer business and retail in New York, including more than 14 years at the Retail/Financial desk at Supermarket News. His previous experience includes covering consumer markets for KPMG’s Insiders; the U.S. beverage industry for Beverage Spectrum; and he was a Senior Editor covering commercial real estate and retail for the International Council of Shopping Centers. Jon began his career as a sports reporter and features editor for the Cecil Whig, a daily newspaper in Elkton, Md. Jon is also the author of two books on baseball. He has a Bachelor of Arts degree in English-Journalism from the University of Delaware. He lives in Brooklyn, N.Y. with his family.

Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News

You May Also Like