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Sprouts Farmers Market moves ahead with store openings during pandemic

Natural grocer enforces social-distancing measures as it seeks to provide customers with healthy food and essentials

3 Min Read
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Sprouts Farmers Market is postponing its typical grand-opening events, such as sales and promotions, until the pandemic eases.Sprouts Farmers Market

As consumers continue to strain the resources of grocers across the country, Sprouts Farmers Market is opening three new stores this month, with another scheduled for June.

One store in Silverdale, Wash., was scheduled to open in March, but that was delayed until April 8 because coronavirus was beginning to spread, according to The News Tribune in Tacoma, Wash. It's the third Sprouts location in Washington state.

"Our local teams are working hard to keep stores stocked by working closely with our distribution center and supply-chain partners to ensure regular deliveries," Sprouts spokeswoman Kalia Pang wrote in an email on Wednesday afternoon.

The company postponed its typical grand-opening events, such as sales and promotions, until the pandemic eases, Pang told the Kitsap Sun, so staff can be sure customers are practicing social-distancing guidelines.

The Silverdale location, about 33 miles west of Seattle, was chosen because of an unfilled demand for healthy food in the area, Pang told the Sun. The company proceeded with the opening now because consumers need options for groceries during the pandemic, she added.

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Employees demonstrate social distancing measures at the Silverdale, Wash., Sprouts Farmers Market. The store opened April 8.

 

Before the Silverdale store opened Wednesday morning, people were waiting to get in, according to Pang. "Our Silverdale store had a line of a few dozen people this morning before doors opened, and our store team marked 6-foot spaces along the sidewalk to encourage guests to keep a safe distance from each other," she said. "We're confident in our continued supply and ask that guests are mindful of the needs of their neighbors when making purchases."

Related:New strategies start to pay off for Sprouts Farmers Market

All Sprouts managers are regulating the number of shoppers in their stores, she wrote.

Click-and-pick options won't be available at the new stores until staff members are more comfortable with their positions. In Silverdale, it might be available starting in May, Pang told the Kitsap Sun.

Other Sprouts locations scheduled to open this month are in Pasadena, Md., on April 15 and in Jacksonville, Fla., on April 29. A new store in Estero, Fla., is scheduled to open on June 3, according to the retailer.

A Seattle store had been scheduled to open April 15, The News Tribune reported in December. As of April 8, Sprouts' website doesn't have an opening date listed for that location.

In an announcement on the stores' openings, Sprouts Chief Operations Officer Dan Sanders said, "We're eager to provide you and your families access to the healthy grocery essentials you need during these unprecedented times as quickly as we can."

Related:How the coronavirus crisis is changing grocery shopping

The stores are following guidelines from the Centers for Disease Control and Prevention and local health authorities, according to Sprouts. The retailer has added additional employee hours to stores so staff can clean more frequently, focusing especially on service counters, restrooms cars and checkout lanes. Plexiglass barriers are being installed at all checkout areas, and stores are enforcing social distancing at registers.

For our most up-to-date coverage, visit the coronavirus homepage.

 

This piece originally appeared on New Hope Network, a Supermarket News sister website.

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Sprouts Farmers Market

About the Author

Victoria A.F. Camron

Victoria A.F. Camron is a freelance writer and editor who has contracted with New Hope Network since 2015. She regularly compiles the Natural Innovation Today newsletter, and helps with Natural Retail Today and 5@5, as well as other postings, as needed. She also served as interim content director for Delicious Living for a short time in 2016. Before working as a freelancer, she spent 17 years in community newspapers in Longmont, Colo., and St. Charles and Wheaton, Ill. She is a Colorado native and a graduate of Metropolitan State College of Denver.

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