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LidlFeaturePromo.png Lidl
All LIdl U.S. stores open to date have been 36,000-square-foot stand-alones; the retailer is now looking into smaller, more flexible sites and formats as well.

U.S. shoppers give high marks to Lidl, but can it deliver?

Hard-discount grocer resets expansion plans a year after debut

Just over a year after Lidl opened its first U.S. stores, two things are clear: American shoppers like the German retailer’s hard-discount grocery concept, and competitors have responded by cutting prices.

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