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Walmart takes 'Savings Catcher' nationwide

Walmart on Wednesday said it would roll out its online price comparison tool, known as Savings Catcher, nationwide later this summer.

Jon Springer, Executive Editor

June 4, 2014

2 Min Read
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Walmart on Wednesday said it would roll out its online price comparison tool, known as Savings Catcher, nationwide later this summer.

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The proprietary technology — test piloted in several markets this spring — checks competitor ads for items purchased at Walmart, and provides e-gift cards for the difference in price when a competitor’s price for eligible items is lower.

Officials at the retailer’s annual meeting events Wednesday said Savings Catcher would be a central tool in the retailer’s strategy to integrate digital and physical shopping experiences. It is designed to work with a digital reciept program Walmart is also rolling out.

“Our customers are savvier than ever when it comes to finding the best deals — they are using technology to do their research and spending hours clipping coupons. We knew there had to be an easier way,” said Duncan Mac Naughton, chief merchandising and marketing officer, Walmart U.S. “Savings Catcher offers customers yet another reason to trust us when it comes to helping them save. It brings greater price transparency to the market and gives our customers confidence that they are finding some of the best deals available in retail.”

At launch, Savings Catcher will compare approximately 80,000 grocery and consumables purchases. In the coming months, produce and general merchandise will also be added to the tool.

Customers can use Savings Catcher by entering their receipt number and date of purchase at savingscatcher.walmart.com.

 

About the Author

Jon Springer

Executive Editor

Jon Springer is executive editor of Winsight Grocery Business with responsibility for leading its digital news team. Jon has more than 20 years of experience covering consumer business and retail in New York, including more than 14 years at the Retail/Financial desk at Supermarket News. His previous experience includes covering consumer markets for KPMG’s Insiders; the U.S. beverage industry for Beverage Spectrum; and he was a Senior Editor covering commercial real estate and retail for the International Council of Shopping Centers. Jon began his career as a sports reporter and features editor for the Cecil Whig, a daily newspaper in Elkton, Md. Jon is also the author of two books on baseball. He has a Bachelor of Arts degree in English-Journalism from the University of Delaware. He lives in Brooklyn, N.Y. with his family.

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