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Walmart, Target report strong online Thanksgiving sales

Big box retailers Walmart and Target reported strong online sales from Thanksgiving and early Black Friday. Target said by 9 a.m. Friday “online sales had already exceeded total sales from the same day last year.”

Walmart said on Friday that its online Thanksgiving sales were record breaking, and second only to its Cyber Monday sales in 2013.

"Throughout the day, we welcomed more than 22 million customers to our stores — that’s more than the number of people who visit Disneyland in an entire year — and our associates served them with pride. During our big events, our cashiers had nearly every register open. And once again, we delivered safer, exciting events for our customers," said Laura Phillips, Walmart SVP of merchandising, in a statement.

The National Retail Federation said that overall shopper traffic was down 5.2% from last year from Thanksgiving through the weekend.

Cyber Monday sales expected to dip

NRF said that 126.9 million consumers plan to shop on Cyber Monday, down from 131.5 million last year, according to a survey conducted this weekend by Prosper Insights & Analytics.

With good deals extending past Black Friday and Cyber Monday, shoppers may not have urgency to buy right away. Target, for instance, is continuing its deep holiday discounts for a week and waiving shipping fees through Dec. 20.

“For today’s shopper, every day is ‘Cyber Monday,’ and consumers want and expect great deals, especially online, throughout the entire holiday season — and they know retailers will deliver,” said NRF president and CEO Matthew Shay, in a statement.

“Retailers will still offer unique deals exclusive to Cyber Monday, but consumers also know shopping on Cyber Monday won’t be their last chance to find low prices and exclusive promotions.”


Like the Supermarket News page for updates throughout the day.

According to the eHoliday survey, 97.6% of online retailers are offering special Cyber Monday promotions. More than 19% of shoppers will use their mobile devices to shop Cyber Monday, and almost 85% will use their desktop computers.

The Wall Street Journal reported that brick-and-mortar stores have been cutting prices to compete with online retailers like Amazon.

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