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Walmart will now have daily sensory-friendly hours

The hours start Nov. 10 and could be permanent

Bill Wilson, Senior editor at Supermarket News

November 8, 2023

1 Min Read
Walmart late night delivery.jpg
In July, Walmart tested out the sensory-friendly hours concept from 8-10 a.m. only on Saturdays.Getty Images

Sensory-friendly hours are returning to Walmart, and the policy has been expanded.

The hours will take place every day from 8-10 a.m. starting Nov. 10, and the retailer said the move could be permanent.

In July, Walmart tested out the sensory-friendly hours concept from 8-10 a.m. only on Saturdays. Walls with TVs were turned into a static image, the in-store radio was shut off, and lights were dimmed where possible to create an environment more enjoyable for shoppers with autism or other disabilities.

At the time, Walmart said the move was aimed at being more inclusive to its neuro-divergent customers.

“We are striving every day to create a culture where everyone feels they belong. This year, Walmart is taking steps toward creating a quieter shopping environment that’s more enjoyable for customers who live with sensory disabilities,” said Julie Barber, executive vice president of general merchandise at Walmart.

 

 

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About the Author

Bill Wilson

Senior editor at Supermarket News

Bill Wilson is the senior editor at Supermarket News, covering all things grocery and retail. He has been a journalist in the B2B industry for 25 years. He has received two Robert F. Boger awards for his work as a journalist in the infrastructure industry and has over 25 editorial awards total in his career. He graduated cum laude from Southern Illinois University at Carbondale with a major in broadcast communications.

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