SAN ANTONIO — Food Marketing Institute said it named Redner’s Warehouse Markets, Price Chopper Supermarkets and Affiliated Foods Midwest as inaugural winners of Gold Plate Award for promoting family meals.
At Redner’s, which won in the small-chain category (fewer than 50 stores), a registered dietitian coordinates the chain’s HealthCents program, which includes a bi-monthly health and wellness newsletter, weekly informative circular ads, and a merchandised “better for you” endcap in all stores.
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Schedectady, N.Y.-based Price Chopper’s education and outreach program promotes the idea that all mealtimes can be family mealtimes, using recipes, coupons, food demonstrations, informational tips and giveaways. It won in the mid-sized category (50-199 stores).
Affiliated Foods Midwest, Norfolk, Neb., which on in the large-chain category (200-plus stores), uses a weekly flyer as a primary tool for the Family Meals Program, which suggests and promotes simple components to a family meal. More than 500 retailers in the co-op use this flyer to guide consumers to products that are supported by recipes and meal ideas.
The winners each received a Gold Plate Award trophy, $1,000 cash prize to further support their programs, and complimentary registration, hotel and round-trip airfare for one to the 2013 Health & Wellness @ Retail conference. FMI partnered with Nestlé USA for the award, which is slated to become an annual honor maintained by FMI’s foundation.
Honorable mentions went to Safeway for its Sustaining Meal Solutions Platform, aims to transform the deli department into a destination for quick service family meals; Hannaford Bros. for its Veggie of the Month program, which highlights seasonal vegetables with kid-friendly recipes, take-away information on health benefits, and educational activities; and BD&K Foods, whose Fixin’s line of hot, healthy, ready-to-eat packaged vegetables and side dishes include a Fixin’s Fact about the advantages of eating family dinners together.
Nestlé USA is FMI’s partner and founding supporter for the awards.
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