In a recent mystery shop conducted over a three-week period at single Target, Walmart, Publix and Kroger stores in Atlanta, Target had the least expensive 20-SKU basket during the first two weeks ($60.52 vs Walmart's $60.72, and $60.49 vs. Walmart's $60.87, respectively) and either tied with Publix Super Markets or was the solo winner in the categories of “store appearance” and “ease of shopping,” during each of the three collection periods.
Walmart, which had the least expensive basket in week three ($60.85 vs. Target's basket at $61.75), had the most lowest-priced items across the board. The price survey was conducted during the weeks of Jan. 13, Jan. 27 and Feb. 10.
Source: Brand View and RetailData
|Suggested Categories||More from Supermarketnews|