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Safeway Rewarding Self-Improvement Pledge

PLEASANTON, Calif. — Safeway here has launched a program encouraging employees and shoppers to promise to take simple steps — such as using energy-conserving light bulbs, taking a 15-minute walk three times a week or eating healthier foods — that benefit themselves and their communities.

The first 25,000 participants to take the “Heart of Safeway Pledge” will be rewarded with a store coupon for $1 off fresh produce. For each pledge, The Safeway Foundation will donate $1 to benefit Feeding America and Food Banks Canada, contributing up to $25,000 to hunger relief.

The "Heart of Safeway Pledge" is located on the company's new corporate social responsibility website Participants can log on to create a custom pledge or choose from suggested options. All participants who make a pledge through Oct. 31 will also be entered for a chance to win one of fifty $100 Safeway Gift Cards.

Read more: H-E-B to Improve Health of Texans

"Imagine if every employee and shopper took the pledge — the net effect would be far greater than anything we could accomplish on our own," said Larree Renda, Safeway’s executive vice president and chair of The Safeway Foundation, in a statement. "As a neighborhood store, we're already a part of people's daily lives, and our CSR commitments are truly the 'Heart of Safeway.' We see the pledge and coupon as our opportunity to inspire people to take actions and make purchases that directly benefit them and add up to a greater good."

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