Hy-Vee has made significant progress towards its goal of responsibly sourcing all of its fresh and private label frozen seafood, the retailer announced.
In the past year, Hy-Vee has increased its proportion of sustainable seafood to 79%. The retailer defines sustainable as rated green or yellow by the Monterey Bay Aquarium’s standards, certified by an equivalent environmental standard, or in a time-bound process of reaching such a standard.
The West Des Moines, Iowa, retailer plans to source 100% sustainable seafood by the end of the year.
“It is our mission to do business in a manner that promotes the well-being of our customers, employees, communities and the global environment,” Nate Stewart, VP of perishables at Hy-Vee, said in a press release. “We are dedicated to delivering a diverse and high-quality seafood selection to our Midwest customers. To accomplish this, we believe we must also play an integral role in keeping our oceans healthy.”
Hy-Vee also employs a U.S. Department of Commerce lot inspector to oversee seafood shipments and reject those that don’t meet the retailer’s specifications.
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