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Jet.com partners with New York’s Fulton Fish Market

Jet City Grocery service starts selling iconic vendor’s fresh seafood

Russell Redman

February 14, 2019

3 Min Read
Supermarket News logo in a gray background | Supermarket News

Jet.com’s new City Grocery experience now features a New York landmark: The Fulton Fish Market.

Walmart subsidiary Jet said Wednesday that it has begun offering customers fresh seafood through the famous Manhattan venue for daily purchase. Under the partnership, Jet shoppers can order sustainably sourced seafood such as fresh bronzini, wild Chilean sea bass and wild yellowfin tuna and have it shipped to them the same day. The products are all fresh and never frozen, the companies noted.

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Initially, 24 Fulton Fish items will be sold via Jet. Pricing ranges from $7.99 for a 14-oz. package of tilapia (two 7-oz. filets) to $42.99 for a 12-oz. package of wild lobster tails (two 6-oz. tails). SKUs include whole fish, fish filets, shellfish (lobster, shrimp, oysters, clams and scallops) and Fulton Fish’s Prime offerings.

“As we continue to grow the Jet City Grocery experience, with a focus on fresh products, The Fulton Fish Market is the best partner we could bring on to deliver high-quality, fresh seafood to our shoppers,” Simon Belsham, president of Hoboken, N.J.-based Jet, said in a statement. “Jet customers will now be able to order nearly 25 varieties of sustainably sourced seafood straight to their door and know that the product is being provided by a trusted source. It is yet another convenience Jet is bringing to our urban consumers in the New York City area.”

Related:Jet.com unveils ‘city grocery experience’

Jet said seafood arrives at The Fulton Fish Market between 10 p.m. and 2 a.m. and then is delivered to the Jet Fulfillment Center in the New York City borough of the Bronx — a 10-minute drive away — at 8 a.m. Customers ordering on Jet before noon can schedule same-day delivery within a time window of 6 p.m. to 9 p.m.

The companies noted that Jet is currently the largest e-commerce platform to partner with FultonFishMarket.com and the only one to provide same-day delivery of the vendor’s seafood in New York City. FultonFishMarket.com is an online startup based out of the Fulton Fish Market in New York.

FultonFishMarket.com said another benefit of the service is the transparency it brings to fresh seafood, namely with mislabeled fish. By procuring only whole fish instead of filets, Fulton Fish Market can properly identify each species and origin, which in turn ensures that Jet customers receive the fish that they ordered.

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"FultonFishMarket.com is excited to launch our partnership with Jet City Grocery,” said Mike Spindler, CEO of FultonFishMarket.com. “Both companies pride themselves in disrupting the traditional food delivery industry and have the shared goal of providing the highest quality and freshest product to end consumers efficiently.”

Jet launched the City Grocery offering in the fall. The service is designed to cater more closely to the lifestyles of city dwellers, offering a range of groceries, daily staples and other merchandise for same-day and next-day delivery. Parcel, the New York-based delivery company acquired by Walmart in October 2017, provides last-mile delivery for the City Grocery service.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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