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Wegmans Food Markets Inc. King Crab  Photo.jpg Wegmans
Despite higher prices, there is still a demand for crab and lobster that retailers can actively promote, particularly around holidays.

Supermarket operators look to boost sales of high-cost lobster and crab

Despite the high price, there is still customer demand for the category

The challenge of merchandising lobster and crab in supermarkets is overcoming the perception of high prices and the opinion of many shoppers that it’s just for special occasions.

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Contact: Desiree Torres, [email protected]

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