SAN FRANCISCO, Calif. — Coffee consumption is on the rise with eight in 10 Americans (83%) drinking java, up from 78% in 2012, according to the National Coffee Association.
Hispanic Americans are helping spur the trend with 76% confirming that they drank a cup of coffee the previous day vs. 63% of the total population. Less than half of African American (47%) respondents and 64% of Caucasian Americans drank a cup of coffee the day before the poll was conducted.
Americans are also switching up their brewing habits with 13% of past-day drinkers consuming coffee brewed using the single-cup brewing format vs. 4% in 2010. Awareness of these systems is up 11 points from last year to 86%, while ownership has grown to 12% from 10% last year. Past-day consumption of coffee made in a drip maker has dropped to 37% from 43% in 2010.
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