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Survey explores uses of Big Data

Big Data is becoming a bigger topic in the supermarket industry, and now the question is how to best use it. A new survey will explore its impact across different areas of the business.

Big Data analysis holds the promise to help improve merchandising and operations performance, and this survey will identify the biggest near term opportunities.

SN readers are invited to take this survey, which was conceived and produced by consultancy Brick Meets Click. SN is a media partner for this research and will unveil results once they are collected and analyzed.

The survey takes only about five minutes to complete and respondents will receive a copy of the results from Brick Meets Click.

Deadline for responding is Nov. 21.

The survey can be accessed here:

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