NEW YORK — As part of an effort to draw attention and focus to the $75 billion specialty food industry the National Association for the Specialty Food Trade has renamed itself the Specialty Food Association.
“The brand is designed to express who our members are, honors our history and sets us on an exciting path for the future,” said Ann Daw, president of the Specialty Food Association.
The name change caps a year-long celebration of the association’s 60th anniversary. It’s new “Specialty Food: Craft. Care. Joy.” tagline will officially launched at the upcoming Summer Fancy Food Show.
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