Skip navigation

Wegmans to 'Celebrate Organics!' (with video)

Wegmans Food Markets will host a Celebrate Organics! event this Saturday from 11 a.m. to 3 p.m. with organic sampling stations featuring pan-seared organic kale, organic vegetable barley soup, Beemster organic gouda, Canadian-certified organic mussles and other samples throughout the store.

In addition to hearing about relationships with supplier-partners like Bell & Evans Farms, which according to a blog post by Wegmans category merchant Tony Caterino has "the best-tasting organic chicken we've ever had," shoppers will learn the story of Wegmans’ Organic Farm.

Wegmans will carry new produce from the Canandaigua, N.Y., farm this year — live Italian Parsley, Curled Parsley and Cilantro plants.  

"You’ll be able to snip a few leaves to add flavor to whatever you’ve got cooking!" said Amy Cimino, Wegmans Organic Farm Store ambassador, in a Fresh Stories blog post.

The Rochester, N.Y.-based retailer will also promote its new Return to Sender plastic bag program this Saturday by giving a coupon for a free reusable bag to the first 300 customers who bring in clean plastic bags.

Earlier this year, Wegmans began printing "Return to Sender. Don't trash it — bags recycled at Wegmans are transformed into new Wegmans bags with 40% recycled content" on plastic shopping bags. The retailer uses 4,000 fewer plastic bags per store per day than it once had. 

The event comes at a time when Walmart has launched an organic initiative involving the Wild Oats brand and Target is curating organic brands under its Made to Matter program.

Suggested Categories More from Supermarketnews


Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.