DANBURY, Conn. — The PriceRite division of Wakefern Food Corp., Keasbey, N.J., opened its 52nd store here on May 22, filling a void left upon the closing of an A&P Super Foodmart at this location more than a year ago. PriceRite spent $5.5 million to refurbish the 45,000-square-foot store, which is flanked by two senior housing complexes. The seniors living there, many without cars or rides, rely on having a nearby supermarket. PriceRite employs a self-service format that includes fresh produce delivered daily; packaged meats; baked goods; a variety of private label and national grocery brands; as well as dairy and frozen food products. It does not offer service departments. The discounter pledges to offer prices that are up to 50% below those of competitors. It accomplishes that through limited advertising and basic store décor, among other strategies. This gallery’s photographs were taken at the grand opening.
Photos and captions by Michael Garry
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