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Alberta grocery chain gets a new look

Freson Bros. rebrands 15 stores as Fresh Market

Retail and branding firm Shook Kelley’s latest project is the Canadian family-owned supermarket Freson Bros., which rebranded 15 stores as “Fresh Market” to reflect the family’s beliefs and identity rooted in Alberta’s heritage and butcher tradition. In addition to including contemporary food trends into the store, new shopping “zones” were established to create a seamless customer experience throughout the store.

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