It’s been said many times before that the evolution and ultimate rise of Amazon could be compared to that of the legendary American retailer Sears. Both companies created a new business model where there was none, founded on the principle of bringing the store to the customer. For Amazon, that meant an online digital empire; for Sears, a famous catalog and mail-order delivery that was “the Amazon of its time.”
Is Amazon the Sears of a new generation?
The question becomes literal as the company explores converting Sears locations into Whole Foods Markets