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To accommodate the omni-choice shopper who shops in-store, grocers and supermarkets must find ways to innovate and think like the shopper, especially when they have a multitude of options at their disposal.

Grocery can take a page from specialty retail to attract the ‘omni-choice’ shopper

The in-store retail experience has pivoted from selling products to improving the entire shopping experience

Mark Mechelse is the vice president of insights and communications for leading retail industry trade association GMDC|Retail Tomorrow.

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