Sponsored By

Price Rite brings upgraded format to Connecticut

Redesigned store concept set to launch at five locations

Russell Redman

March 26, 2019

2 Min Read
Supermarket News logo in a gray background | Supermarket News

Price Rite Marketplace this week plans to reopen five Connecticut stores that have been converted to its new retail concept, unveiled last fall.

Part of the Wakefern Food Corp. cooperative, Price Rite said Tuesday that grand-reopening events will be held March 29 at its stores in Cromwell, New Britain, West Hartford, Wethersfield and Windsor, Conn.

The value grocery chain kicked off the rebranding program in early October at stores in Bethlehem, Allentown and Secane, Pa. The effort includes store redesigns, expanded fresh and private label offerings, and more price savings.

Price_Rite_Drop_Zone.pngAccording to the retailer, the enhanced shopping experience at the Pennsylvania stores generated higher traffic and lured new customers, who were drawn by the greater selection of fresh meat and produce and deep discounts. The rebranding also won the National Grocers Association Creative Choice Award for marketing and merchandising.

“We are pleased with the success from our three-store pilot in Pennsylvania, where customers really responded to the new streamlined shopping experience and updated product mix,” Price Rite President Jim Dorey said in a statement. “Now we’re proud to introduce this new store concept to our Connecticut shoppers in Cromwell, New Britain, West Hartford, Wethersfield and Windsor. We’ve taken what we learned in Pennsylvania and applied it to these five Connecticut stores.”

Related:Price Rite ushers in new retail concepts

At the five Connecticut stores, Price Rite shoppers will see a revamped layout and brighter decor, including a market-style produce department with new LED lighting, vibrant color palettes, clear signage, a new bakery department with a dessert case called “The Sweet Spot” and new self-service checkouts.

A new destination dubbed the “Drop Zone” will showcase special deals, surprise buys and “must-have” products typically priced $5 or less, Price Rite said. Other new savings include lower everyday prices on hundreds of items storewide plus weekly deals on favorite items highlighted by “Spot on Savings!” and “Amazing Value!” signs and bright red spots throughout the aisles.

Upgraded stores also will house a wider selection of Wholesome Pantry natural and organic products, including free-from and gluten-free items, and feature a double-your-money-back guarantee on Price Rite Marketplace brand products and high-quality meat offerings, with brands such as Certified Angus Beef, Perdue’s No Antibiotics Ever Chicken, Wholesome Pantry organic chicken and Oasis Halal.

During the lead-up to the grand reopenings in Connecticut, Price Rite plans to run a Spot on Savings! promotion in the five communities.

Related:With new look, Price Rite reimagines shopping experience

“It’s the next step as we begin to roll out these important changes at all our stores,” Dorey commented about the rebranding.

Overall, Price Rite operates 65 grocery stores in Connecticut, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Maryland and Virginia.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News

You May Also Like