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Publix adds sixth GreenWise Market location

New retail format to get second store in South Florida

Russell Redman

November 20, 2018

2 Min Read
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After opening its first GreenWise Market last month, Publix Super Markets Inc. now plans a sixth location for the natural, organic and specialty food format.

The new GreenWise store will be located in Fort Lauderdale, Fla., on the southwest corner of Southeast Third Avenue and Southeast Second Street, Publix said. An opening date hasn’t been set yet.

The Lakeland, Fla.-based grocer noted that the Fort Lauderdale location will be its second GreenWise in South Florida. A GreenWise store is slated to open in Boca Raton next year.

“South Florida is such a large, diverse area, and we believe our customers in the Fort Lauderdale community will appreciate the environment and curated products at GreenWise Market,” Kevin Murphy, senior vice president of retail operations at Publix, said in a statement. “We’re excited to continue growing this new concept in our market area.”

GreenWise_Market_Publix_Tallahassee.JPG_0.pngThe first GreenWise location (left) , a 29,000-square-foot store in Tallahassee, Fla., opened on Oct. 4. The format is targeted at customers focused on healthy lifestyles as well as “foodies” looking to indulge, according to Publix.

Offerings include a range of house-prepared meals and grab-and-go foods (made with antibiotic-free meats and organic cheeses and including vegan options); a beverage bar serving kombucha, locally roasted coffee, wine, local beer and smoothies; body care products; natural vitamins and supplements; bulk items; and a selection of local and unique products, the retailer said.

Related:Publix opens first GreenWise Market store

In addition, Publix has created a loyalty program for the format called GreenWise Market Rewards, which will allow customers who sign up to receive personalized offers and digital coupons. The rewards can be redeemed only at GreenWise stores.

The other planned GreenWise locations are Mount Pleasant, S.C.; Lakeland, Fla.; and Marietta, Ga. The 25,000-square-foot Mount Pleasant and Lakeland stores are expected to open in 2019. No opening timetable has been announced for the Marietta store. Publix has said it will seek more potential GreenWise sites across its Southeastern operating area.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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