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Raley’s unveils new flagship store in Sacramento

Modern, customer-centric store pays homage to previous Land Park location

Russell Redman

April 16, 2020

3 Min Read
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Raley’s plans to hold a traditional grand opening and ribbon-cutting event for the new flagship store in Sacramento “at a future date once it is safe to do so.”Raley's

After breaking ground nearly a year ago, Raley’s has opened its new flagship store in the Land Park neighborhood of Sacramento, Calif.

The 55,000-square-foot supermarket, which opened its doors yesterday, is located at the corner of Freeport Boulevard and Wentworth Avenue. Raley’s said its former Land Park store, situated one block south at 4850 Freeport Blvd., will stay open until all inventory is sold, providing the community with temporary access to two stores during the coronavirus pandemic.

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Raley's says the new flagship store brings a modernized shopping experience that reflects its vision to promote customer health and wellness.

West Sacramento, Calif.-based Raley’s added that it plans to hold a more traditional grand opening and ribbon-cutting event “at a future date once it is safe to do so.”

Raley’s has served the Land Park community since 1941, and the company said the new flagship store brings a modernized shopping experience that reflects its vision to promote customer health and wellness.

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At the same time, the new location includes design elements that pay tribute to Land Park’s history. The iconic Raley’s monument sign (pictured left), initially installed a block away in 1958, has been refurbished and reinstalled at the new store in its historic form. Raley’s also honors Sacramento’s Capital Nursery, which previously occupied the space from 1936 to 2012, by hanging the nursery’s neon sign inside the store.

Related:Raley’s marks its 85th anniversary with ‘Good Never Stops’ campaign

“For 85 years, Raley’s has been committed to serving our communities, even during uncertain times. Today’s unique situation is no different,” President and CEO Keith Knopf said in a statement. “It is our hope that opening a modern, customer-centric store in Land Park will help the community during this challenging time. Our team members are eager to serve our neighbors.”

The new Land Park Raley’s serves up a wide assortment of prepared foods, with specialized culinary offerings including fresh juice, smoothies, specialty toasts, acai bowls and sushi, along with a meat-carving station, hearth-baked pizza and sandwiches, a gourmet salad bar and a hot food case. Currently, due to the COVID-19 outbreak, self-serve offerings are temporarily closed.

Sacramento-based Chocolate Fish Coffee Roasters also has expanded its partnership with Raley’s, offering a selection of coffee and tea drinks at the new store.

Through Raley’s e-commerce platform, eCart, the store can process up to 250 online orders for pickup or delivery daily. The retailer noted that pickup customers have access to covered, pull-through parking spots, and their proximity to eCart storage will lessen the wait time for shoppers when they arrive. All eCart pickup orders from the old Land Park store, as well as pharmacy prescriptions, have been transferred to the new location.

Related:Raley’s gets its own ‘Master of Wine’

Other highlights of the new Land Park flagship include a mezzanine with seating that overlooks the entire store, as well as window seating; an outdoor seating area; and a tasting room that will offer food, beer and wine sampling.

Overall, Raley’s operates 129 stores in California and Nevada under the banners Raley’s, Bel Air Markets, Nob Hill Foods, Food Source and Market 5-ONE-5.

 

 

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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