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Safeway Refreshes Online Shopping Site

PLEASANTON, Calif. — Safeway here has rebranded its Internet home shopping service behind a new logo and tag line.

The retailer is offering free delivery on first-time orders and an option to “Shop by History” for registered Safeway Club Card users. The service offers delivery seven days a week in most locations and allows shoppers to specify one-hour delivery.

Delivery trucks and the website for the Safeway and Vons home-delivery options feature a lower-case logo and the tag line “Fresh to your door.”

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