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Safeway Refreshes Online Shopping Site

PLEASANTON, Calif. — Safeway here has rebranded its Internet home shopping service behind a new logo and tag line.

Jon Springer, Executive Editor

March 21, 2013

1 Min Read
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PLEASANTON, Calif. — Safeway here has rebranded its Internet home shopping service behind a new logo and tag line.

The retailer is offering free delivery on first-time orders and an option to “Shop by History” for registered Safeway Club Card users. The service offers delivery seven days a week in most locations and allows shoppers to specify one-hour delivery.

Delivery trucks and the website for the Safeway and Vons home-delivery options feature a lower-case logo and the tag line “Fresh to your door.”

 

About the Author

Jon Springer

Executive Editor

Jon Springer is executive editor of Winsight Grocery Business with responsibility for leading its digital news team. Jon has more than 20 years of experience covering consumer business and retail in New York, including more than 14 years at the Retail/Financial desk at Supermarket News. His previous experience includes covering consumer markets for KPMG’s Insiders; the U.S. beverage industry for Beverage Spectrum; and he was a Senior Editor covering commercial real estate and retail for the International Council of Shopping Centers. Jon began his career as a sports reporter and features editor for the Cecil Whig, a daily newspaper in Elkton, Md. Jon is also the author of two books on baseball. He has a Bachelor of Arts degree in English-Journalism from the University of Delaware. He lives in Brooklyn, N.Y. with his family.

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