Festival Foods Attributes Jump in Website Visits to Online Tools

ONALASKA, Wis. — Festival Foods, a 12-store operator based here, surpassed 12 million page views at its website, FestFoods.com — more than four times the volume it saw in 2006, reported Grocery Shopping Network (GSN), Minneapolis. The chain attributed the increase to the website’s use of GSN’s online tools for allowing shoppers to create grocery lists, access manufacturer and in-store coupons, and more. “The partnership between GSN and Festival Foods is the solution that turned FestFoods.com into an integral part of many of our guests’ shopping experiences,” said Nick Arlt, director of public relations and Internet services, Festival Foods, in a statement.

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