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Green Mountain Coffee Roasters changes name

Green Mountain Coffee Roasters, maker of the popular Keurig brewing machines and compatible K-Cups, has changed its name to Keurig Green Mountain.

“Our new name better reflects who we are as a company today and captures our aspirations for the future,” said Brian Kelly, Keurig Green Mountain’s president and CEO, in a statement.

“The name Keurig Green Mountain brings together our two strongest brands, Keurig and Green Mountain Coffee, into one single and powerful corporate identity that symbolizes the strength of our business and the unity of our team, while also recognizing our strong heritage.”

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