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Alfalfa's Launches Up-Cycling Program

BOULDER, Colo. — Alfalfa’s Market here will kick off its second “B’Earthday” celebration by enhancing its recycling program.


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Beginning Wednesday, customers can deposit used baby food pouches, Tom’s of Maine personal care items and No. 4 plastic bags at the store. Alfalfa’s will send these items to Terracycle, where they will be recycled and made into new plastic items such as park benches, backpacks and tote bags.

“We are constantly striving to tread more lightly on the planet, and our work towards being a zero waste store, and new up-cycling program, truly make us an innovator in the food retail industry landscape,” said Mark Retzloff, chief executive officer and chairman of Alfalfa's, in a statement.

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Alfalfa’s is hosting a three-day celebration starting Saturday with a tasting fair featuring local, natural and organic food and product companies. Customers will also have the opportunity to test drive electric bicycles from Pete’s Electric Bikes, and electric cars from the Drive Sunshine Institute.

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