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The Giant Company goes chainwide with Flashfood

Program cuts food waste by serving up savings on near-expiring food

Russell Redman

June 11, 2021

3 Min Read
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Giant previously expanded its Flashfood pilot from four stores to 33 stores in December.Flashfood

Customers of Giant and Martin’s supermarkets have embraced the idea of reducing food waste while reaping savings.

The Giant Company said this week that it has begun a chainwide rollout of the Flashfood app, which enables shoppers to buy fresh food — including produce, meat, deli and bakery items — nearing its “best before” date at much lower prices, in turn reducing store-generated food waste.

Plans call for the Flashfood program to be deployed at 170 Giant and Martin’s stores by the fall, according to Carlisle, Pa.-based Giant. The full-scale rollout of the app will start with stores in Bucks, Chester, Delaware, Montgomery and Philadelphia counties in Pennsylvania, with more stores adding Flashfood each month, the retailer said.

Giant first launched Flashfood in a test at four Giant supermarkets in Lancaster, Pa., in May 2020 and then expanded the pilot to another 33 stores in Pennsylvania (32 Giant locations) and Maryland (one Martin’s location) last December.

“Our ongoing partnership with Flashfood is twofold, providing our customers with access to fresh foods while also helping to divert more than 250,000 pounds of additional food waste away from landfills,” Glennis Harris, senior vice president of customer experience at Giant, said in a statement. “We’ve received great feedback over the past year from our customers, many of whom have told us they can eat more fresh food because of the program. We can’t wait to offer this program at all of our stores and to all of our customers this summer.”

Related:Supermarket chains embrace eco-friendly initiatives for Earth Day

Flashfood_Zone_refrigerator-exterior-interior.jpg

Food purchased via the Flashfood app is held at a 'Flashfood zone' inside the store, either in a refrigerator or on a storage rack, until picked up.

The free app from Toronto-based Flashfood, available on iOS and Android platforms, allows shoppers to browse deals at participating stores on fresh items approaching expiration, including meat, deli and bakery items, produce boxes and snacks. Purchases are made directly through the app, and shoppers pick up their order the same day from the “Flashfood zone” inside the participating Giant or Martin’s store. The purchased food is stored in a refrigerator or on a storage rack until picked up.

Part of Ahold Delhaize USA, The Giant Company operates about 190 Giant and Martin’s stores in Pennsylvania, Maryland, Virginia and West Virginia.

“Food waste is a massive contributor to climate change and we’re eager to tackle this complex issue in partnership with The GIANT Company, a clear leader on sustainability,” stated Flashfood founder and CEO Josh Domingues. “Flashfood is a triple-win for our partners, the planet and, most importantly, people. By introducing Flashfood chainwide, The Giant Company is making it possible for more than 100,000 families to access more fresh food this year.”

Related:Hy-Vee tests grocery shopping app to reduce food waste

Other U.S. and Canadian grocery retailers partnering with Flashfood include Stop & Shop (Ahold Delhaize USA), Meijer, Giant Eagle, Hy-Vee, Tops Friendly Markets, SpartanNash (Family Fare and Martin’s Super Markets banners) and Loblaw Cos. (including the Real Canadian Superstore, NoFrills, Maxi, Zehrs, Dominion, Independent, Provigo and Wholesale Club banners).

 

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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