Ahold Delhaize USA’s Giant Food has begun installing electric vehicle (EV) charging stations in its Mid-Atlantic market area and plans to deploy them across its store base.
The Landover, Md.-based supermarket chain said Tuesday that free EV stations are being put in place — in tandem with EV charging network Volta — at select locations in the District of Columbia, Maryland, Virginia and Delaware.
The Volta EV stations' HD screens will display specials and promos for Giant loyalty members. (Photo courtesy of Giant Food)
Plans call for 60 EV charging stations to be completed by the end of this year and 200 to be installed by mid-2021, according to Giant, which said the project is part of its sustainability initiative.
“Providing our shoppers and communities free electric charging services is part of Giant’s larger sustainability efforts,” Giant Food President Ira Kress said in a statement. “We are excited to offer our customers who opt for electric cars the satisfaction of quick and free charging while they shop. It’s a value for our shoppers that also benefits the environment.”
Each store offering the service will have two Volta charging stations, which feature the brand’s two-sided, 55-inch high-definition displays. Giant noted that the screens also will serve as a point of shopper engagement, sharing in-store specials and promotions for loyalty program members.
The regional grocer added that the eco-friendly charging stations support its mission for sustainable retailing, specifically around cleaner transportation and energy and greenhouse gas reduction. The chain operates 163 supermarkets in Virginia, Maryland, Delaware and D.C.
“We are proud to have been selected as the preferred provider of electric vehicle charging stations by Giant Food, a company whose commitment to a sustainable future aligns well with Volta’s mission,” stated Scott Mercer, founder and CEO of San Francisco-based Volta, whose grocery retail customers include Whole Foods Market and Wegmans, among others. “We are working with Giant to deliver a seamless charging experience to their growing number of forward-thinking shoppers.”