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Kroger, Walgreens to test Loop reusable packaging

Supermarket and pharmacy giants to be platform’s first U.S. retailers

Russell Redman

May 21, 2019

4 Min Read
Supermarket News logo in a gray background | Supermarket News

The Kroger Co. plans to pilot a reusable packaging system for leading consumer brands in an exclusive grocery retail partnership with Loop US LLC, a circular online shopping platform developed by waste management firm TerraCycle.

Kroger, along with retail pharmacy chain Walgreens, will be the first U.S. retailers to employ the Loop system, the companies said. Loop officially launched its U.S. program Tuesday in New York, New Jersey, Pennsylvania, Maryland and the District of Columbia.

Products available via the Loop platform come packaged in reusable glass or metal containers and are shipped directly to consumers in a specially designed tote bag. After use, the products are collected free from consumers’ homes and then cleaned, refilled and reused.

Participating customers in the selected markets will be able to shop more than 100 products — including food, beverages, health and beauty care, and nonfood items — that were redesigned with brand-specific, durable containers. Consumer packaged goods (CPG) companies taking part in the Loop U.S. pilot include giants Procter & Gamble, Unilever, Nestle, PepsiCo, The Clorox Co., Colgate-Palmolive, RB (Reckitt Benckiser) and SC Johnson.

Other participating companies/brands include Soapply, Melanin Essentials, International Harvest, Purely Elizabeth, The Body Shop, Greenhouse, Preserve, Teva Deli, Nature’s Path, Burlap & Barrel, Reinberger Nut Butter, The Honest Company, WellPet, Bilal’s EasyKale, Arbor Teas and ECOS.

Related:Metro to accept reusable containers for fresh food

Cincinnati-based Kroger noted that the partnership with Loop is part of its efforts to scale back single-use plastics under its Zero Hunger|Zero Waste plan.

"Our commitment to innovative solutions on our path to Zero Hunger|Zero Waste aligns perfectly with Loop's mission to create a convenient circular packaging platform for consumers," Jessica Adelman, group vice president of corporate affairs at Kroger, said in a statement. "Customers are increasingly seeking out sustainable products and services that fit their lifestyle. As the exclusive grocery retail partner for Loop in the U.S., Kroger is taking another big step toward a world with zero waste."

To shop for the products, consumers go online to www.loopstore.com, www.thekrogerco.com/loop or www.walgreens.com/loop to place an order, which they will receive in the special Loop shipping tote. Once the items are used, customers place the empty containers into the totes and go online to schedule a pickup from their home.

Loop_reusable_packaging_system_tote_with_products.pngLoop said it uses cutting-edge technology to clean the products so they can be safely reused, and items are promptly replenished to consumers as needed.

"Walgreens is excited about this opportunity to help consumers purchase sustainably packaged products and contribute to a healthier planet," stated Lauren Brindley, group vice president of beauty and personal care at Walgreens. "Innovative collaborations with partners like Loop are critical to solving the complex issue of reducing single-use plastics. Our customers look to us to innovate so that together we can reduce waste and increase reuse."

U.S. consumers in the Loop pilot region who want to participate can find out how to sign up at www.loopstore.com, www.thekrogerco.com/loop or www.walgreens.com/loop.

Down the road, the companies plan to expand the selection of Loop products for purchase online as well as make the platform available to customers in additional Kroger and Walgreens markets. Kroger added that, depending on the consumer response, it may work with Loop to create “an in-store Loop experience” in a Kroger community.

"Loop was designed from the ground-up to reinvent the way we consume by leveraging the sustainable, circular milkman model of yesterday with the convenience of e-commerce," commented Tom Szaky, founder and CEO of Loop and Trenton, N.J.-based TerraCycle. "TerraCycle came together with dozens of major consumer product companies from P&G to Nestle to Unilever, the World Economic Forum, logistics and transportation company UPS and leading retailers Kroger and Walgreens to create a simple and convenient way to enjoy a wide range of products, customized in brand-specific durable and reusable packaging."

Last week, Loop and French retailer Carrefour announced the launch of a similar test serving Paris, according to Colgate, one of more than 25 CPG companies participating in the Loop pilot. The New York-based manufacturer said it’s now developing durable package designs and plans to begin the test with mouthwash. Based on learnings in the U.S., France, later this year in London and in ensuing pilots, Colgate aims to extend the Loop packaging to other oral care products and additional CPG categories.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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