Dollar and unit sales took a slight hit this past year, reflecting a pullback on discretionary spending by consumers. Skincare manufacturers, meanwhile, are working hard to make sure their products don’t fall into that “discretionary” category in the first place. They’re playing up the science behind their formulas and marketing the importance of using their products regularly.
With concerns over synthetic ingredients high right now, companies are also introducing natural ingredients and extracts, like citrus fruits, to their formulas. Dove recently introduced a line of scented body washes with pomegranate, lemon, peach and other fruits. Anti-aging benefits seem to be the truly hot property right now, with body anti-aging products up 17% in sales in all three channels and facial anti-aging products up 2%.