Cardenas Markets gets new loyalty app

Heritage Grocers Group, owner of Cardenas Markets and several other Hispanic specialty grocery chains, has launched Cardenas Rewards, a loyalty app for Cardenas shoppers. 

The app, which is available on Google Play, the Apple App Store, and Cardenas’ website, enables shoppers to click on coupons and offers to add them to their account. They can then provide a phone number or their barcode from the app at checkout to redeem the offers. 

“[T]his loyalty program will allow us to tap into data and trends to further customize our offerings to accommodate our customers’ evolving shopping needs,” said Adam Salgado, chief marketing officer of HGG, in a statement. “As HGG continues to launch exciting new initiatives such as Cardenas Rewards, we hope to welcome even more customers to the HGG family.”

The app offers one point for every dollar spent at the store and the ability to earn and redeem points on all purchases, the grocer said. It also features a deal of the week, seasonal offers, and promotional discounts. 

Ontario, Canada-based Heritage Grocers operates 58 Cardenas Markets stores, 29 El Rancho Supermercado stores, 21 Tony’s Fresh Market stores, and seven Los Altos Ranch Market stores across six states: California, Texas, Nevada, Arizona, Kansas, and Illinois.

It’s uncertain if the app will eventually be rolled out at other Heritage banners. A Heritage spokesperson could not immediately be reached for comment.