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The Fresh Market enlists Inmar platform to power new rewards program

Ultimate Loyalty Experience benefits from more personalization, targeting capabilities

Russell Redman

March 31, 2022

2 Min Read
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Inmar Intelligence’s Incentive Management Platform gives The Fresh Market’s loyalty program — the first in its 40-year history — added functionality to boost shopper engagement and brand loyalty across categories.The Fresh Market

Jumping into the shopper rewards arena, The Fresh Market tapped Inmar Intelligence’s Incentive Management Platform to power its first-ever customer loyalty program.

Winston-Salem, N.C.-based Inmar said Thursday that its technology gives The Fresh Market’s Ultimate Loyalty Experience program, launched just over a week ago, added functionality to boost shopper engagement and brand loyalty across product categories. The specialty grocer is using Inmar’s platform to sharpen digital coupon capabilities, increasing savings for shoppers while offering more opportunities for brands in the natural products space to connect with customers via improved targeting and segmentation of promotional offers.

The Ultimate Loyalty Experience, now available at all 159 The Fresh Market stores in 22 states, as well as via the retailer’s website, offers members exclusive savings on products, rewards for purchases and special benefits such as a free slice of birthday cake during their birthday month. Key features including automatically loaded, clippable and curated member-only offers, digital coupons and “The Club Hub” purchase frequency programs, which enable members to earn free products or dollars off favorite items.

“We are thrilled to be launching our Ultimate Loyalty Experience with the help of a technology partner such as Inmar Intelligence,” Kevin Miller, chief marketing officer at Greensboro, N.C.-based The Fresh Market, said in a statement. “Shoppers have more choices than ever before in today’s marketplace and with Inmar’s technology, we will be able to provide a more individualized, impactful experience for our guests.”

Related:The Fresh Market launches its first shopper rewards program

Inmar noted that its Incentive Management Platform runs the multi-tiered Club Hub systems, which will include core clubs for coffee and floral, plus special activations like a regionally available wine club and seasonal clubs for key sales cycles, such as the holidays. E-mail marketing capabilities also will foster engagement with loyalty members through personalized content based on their purchasing habits, the company said.

For suppliers, The Fresh Market  is employing a mix of national- and emerging-brand digital coupon technologies to offer advanced capabilities to suppliers, giving consumer packaged goods companies new opportunities to spur product trials and bolster brand loyalty, according to Inmar.

“In today’s highly competitive, cost-conscious marketplace it is paramount for retailers and brands to offer specialized customer experiences supported by targeted promotional offers,” commented Spencer Baird, executive vice president for Inmar Intelligence’s Martech division. “We are excited to work with The Fresh Market to help bring their Ultimate Loyalty Experience Program to life and not only meet the demanding market needs of today, but prepare for the evolving needs of shoppers tomorrow.”

Related:The Fresh Market recognized as ‘best supermarket’ in USA Today poll

Inmar added that its technology also will allow The Fresh Market to serve up promotions to customers not in its loyalty program as well as provide multi-tiered employee discounts.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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