HAC Inc., the parent company of supermarket chains Homeland, United and Cash Saver is expanding its relationship with technology company Appcard to further accelerate its marketing and loyalty efforts.
HAC, based in Oklahoma City, will extend the arrangement for five years and nearly double the number of stores leveraging Appcard’s AI-powered solutions, which will now cover the entire 80-store operation in Oklahoma, Texas, Kansas, and Georgia. Other retail banners in the group include Piggly Wiggly, and Food World.
AppCard, based in New York City, offers data driven personalized marketing, shopper analytics and is a digital coupons platform provider to independent grocers.
“We are excited for the opportunities this partnership creates for our customers,” said Marc Jones, CEO and President of HAC, an employee owned organization. “Personalization is key to enhancing our customer experience, and AppCard enables us to leverage data and insights, ultimately leading to the most cost-effective and impactful programs to retain and grow our customer base.”
In addition to widening AppCard’s coverage, HAC will add new elements to the program, such as the use of AppCard’s digital coupons, which create additional touchpoints to keep shoppers returning to stores and trying new products.
AppCard’s strategies are focused on helping independent grocers reach levels of marketing sophistication and effectiveness once available only to the largest chain retailers.
Promotions are managed through a single dashboard that lowers advertising costs and increases conversion. HAC will use AppCard’s actionable data to enhance loyalty through custom promotions based on shopper tastes and purchase history. Customers who sign up with AppCard receive offers tailored to their needs at their preferred touchpoints — increasing return visits and offering them a more personalized experience.
“We are so pleased that HAC is advancing its goals with the help of our solutions and charting its next level of growth with us,” said Yair Goldfinger, co-founder and CEO of AppCard. “Independent supermarkets are highly engaged with their communities and customer bases, and our solutions help them to fully benefit from these connections. We help them to make their data actionable, engage shoppers, and tap new revenue opportunities and savings.”