WEST DES MOINES, Iowa — Hy-Vee here, which operates 233 retail stores, is expanding its use of a mapping system from Esri, Redlands, Calif., to enhance its site-selection and real-estate decision making.
Hy-Vee is implementing location analytics that include demographic and psychographic data, helping its real estate department align capital expenditures with market opportunities.
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"We are able to combine data and improve analysis to get a much clearer understanding of new and existing markets," said Andy McCann, senior vice president of store development, in a statement. "We know how geography plays a significant role in consumers' choices and behaviors. Using location analytics, we can maximize the way we respond to and understand our customers, stores, and market presence."
The Esri systems being used by Hy-Vee include Business Analyst, Business Analyst Online, ArcGIS Online deployed on Microsoft Azure, and Esri Tapestry Segmentation data. Decision makers can perform analysis across the entire store network, in a single market, or down to an individual store. In addition, by using mobile and tablet devices, field staff can share on-site observations and findings with back-office staff.
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