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K-VA-T Offers Downloadable Coupons

ABINGDON, Va. — K-VA-T Food Stores here, which operates 104 Food City supermarkets, has announced the launch of e-ValuCard Savers, which allows shoppers to electronically download manufacturers coupons from the company’s website to their ValuCard loyalty card.  

Shoppers wishing to take advantage of the program simply need to visit Food City’s website at and create or log into their existing My Food City account. By clicking on the word “Coupon” from the menu, they can peruse the available offers. Their selections will be electronically tied to their ValuCard and will redeem automatically at the register, when their ValuCard is scanned and the corresponding items purchased. Customers can also view and track their coupon savings through their My Food City account.  

“We are certainly excited to be able to provide our loyal customers with added savings through our new e-ValuCard Savers program,” said Steven C. Smith, Food City president and chief executive officer, in a statement. “It’s fast, convenient and extremely easy to use.”

Food City’s website also offers online ordering for selected departments throughout the store. Customers can preview and order fresh floral arrangements, fruit baskets, party trays, holiday dinners, dessert cakes, character sheet cakes and custom sheet cakes. Orders can be picked up at a Food City location.  

“This is the first phase of our on-line ordering program,” said Smith. “We are working with our provider to develop additional features and capabilities to further enhance and improve upon our product, as well as add some complementing elements, such as mobile phone applications.” Food City partnered with VIC, LLC (, Knoxville, Tenn., to develop the online ordering system.

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