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Peapod Launches ‘Digital Innovation Center’

CARLISLE, Pa. — Ahold USA said Monday that it was supporting its ecommerce efforts through a new “digital innovation center” at its Peapod facilities in Chicago.

Peapod Propulsion Labs will serve as the company’s center of development excellence focused on driving the innovation that is powering the growth of ecommerce in Peapod and the Ahold USA divisions, the retailer said.


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“There is healthy competition for online talent and we want to attract that talent to fuel our ambitious growth plans. A highly inspired workplace in Chicago is a good start in getting key online talent into our company,” Jan van Dam, EVP of ecommerce and supply chain, Ahold USA, said. “Peapod Propulsion Labs is designed to leverage Peapod’s ecommerce expertise across our organization as we continue to take steps to help customers shop where they want, how they want and when they want.”

Read more: Ahold USA Expands Curbside Pick-Up

Ahold has said it plans to triple its online food sales by 2016. An important part of reaching this target is the opening of pick-up points in the U.S. and Europe. The company recently opened its 120th pick-up point — up from eight a year ago. The majority of pick-up points in the U.S. are located at Ahold’s Stop & Shop, Giant Landover and Giant Carlisle stores and offer a convenient way for customers to pick up their online orders without leaving the comfort of their vehicles.

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