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For independent brick-and-mortar grocers, retail media has been a challenging landscape, dominated by national chains with access to established networks.

Save-A-Lot partners with Swiftly to drive ad revenue

The collaboration aims to expand Save-A-Lot’s digital footprint

Discount grocer Save-A-Lot has announced a partnership with Swiftly, a retail media tech company. The collaboration aims to expand Save-A-Lot’s digital footprint while enhancing customer, supplier, and retail media engagement. 

Fred Boehler, CEO of Save A Lot, said Pushing Save-A-Lot into the digital age is a key focus for our leadership team and Swiftly plays a critical part in this journey. Our customers are looking for ways to stretch their dollars as economic challenges make it increasingly difficult to make ends meet. Digital solutions, with a focus on personalization and savings, will not only meet our customers’ needs, but also sharpen Save-A-Lot’s competitive edge.

Swiftly’s retail media network offers Save-A-Lot expanded access to advertisers and a nationwide reach. The company plans to reinvest retail media revenue into enhancing digital services for its price-conscious customers. This strategy aims to boost store visits, increase basket sizes, and elevate sales for its independent retail partners.

Founded in 1977, Save-A-Lot is one of the largest independently owned and operated discount grocery store chains in the U.S., with approximately 800 stores in 32 states. 

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