DEERFIELD, Ill. — Walgreen Co. has made a product-location smartphone app available to use in all of its 7,907 drug stores nationwide.
The app, from aisle411, Palo Alto, Calif., allows customers to view maps of any Walgreens store, locating products down to a particular section of each aisle. Walgreens is the first national retailer with all of its stores mapped in a mobile application.
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“We are always looking for new ways to utilize technology to deliver a better shopping experience and help customers with their health and daily living needs,” said Abhi Dhar, Walgreens’ chief technology officer, in a statement. “With aisle411, Walgreens further delivers on its goal of providing the most convenient shopping experience by simplifying store visits and saving customers' valuable time.”
A national survey commissioned by aisle411 determined that nearly 84% of shoppers have difficulty finding products on store shelves and more than 20% of shoppers leave the store without completely fulfilling their purchasing plans.
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