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Walmart introduces in-store app to simplify work tasks, including voice-activated personal assistant

Retailer partners with Samsung to provide 740,000 smartphones to associates for work, personal use

Michael Browne, Executive Editor

June 4, 2021

3 Min Read
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The Me@Walmart app includes Ask Sam, a voice-activated feature that lets associates ask the app questions to quickly locate merchandise and get answers for customers.Walmart

Walmart this week introduced Me@Walmart, the retail giant’s new app for U.S. store associates that provides an exclusive destination filled with new features to simplify daily tasks, serve customers and plan for life outside of work.

“The capabilities within the Me@Walmart app are built in-house by our product, technology and design teams and apply best-in-class technology, like machine learning, augmented reality, camera vision and artificial intelligence to tackle complex problems,” said Drew Holler, senior vice president, Walmart U.S. People Operations, and Kellie Romack, vice president, Product and Associate Experience, in a blog post Thursday.

In addition, by the end of this year, Walmart will  offer more than 740,000 associates a new Samsung Galaxy XCover Pro smartphone with which they can access Me@Walmart while at work — and can also use as their personal device if they choose. According to Hamshy Raveendran, head of product management at Samsung Electronics, “Such a large-scale mobile deployment is unprecedented in the retail industry, and it’s also the single largest enterprise mobility rollout that Samsung has supported to date.”

Walmart talk to me phone.png

Me@Walmart's push-to-talk feature enables associates to instantly connect with one another, helping them work as a team to stay nimble and react to customers’ needs.

The Me@Walmart app includes Ask Sam, a voice-activated personal assistant for work. The Ask Sam feature saves time by letting associates ask the app questions to quickly locate merchandise and get answers for customers. Associates can even look up the metrics that drive their business. This feature was previously available to some associates as a separate app, but is now available to all associates through Me@Walmart .

Related:Walmart keeps up sales momentum in first quarter

“Ask Sam lets you ask a question or scan an item and instantly find out where the item is and how many we have in stock, right down to the spot on the shelf,” Romack explained. “If the customer wants to order it online, Ask Sam provides a barcode that they can scan on their phone to place an order right there.”

“We’ve seen huge engagement from our associates,” she added. “In just one week, we had more than 3 million questions for Ask Sam. About 98% of those questions are answered successfully, and we’re continually adding new questions and incorporating other feedback from associates.”

Among other features of the Me@Walmart app:

• Scheduling: The app lets associates easily view their shifts up to two weeks in advance, check on their upcoming paid time off and request changes to their schedule, if needed.

• Mobile Clock-In: Using geofencing technology, associates can clock in with a tap of a button once they arrive at their store. This gives them another convenient option to clock in.

Related:Walmart to build up full-time store workforce

• Push-to-Talk:  Push-to-talk enables associates to instantly connect with one another, helping them work as a team to stay nimble and react to customers’ needs.

• Scanning: Associates can also scan items with the XCover Pro’s camera, which has been optimized to work seamlessly with Walmart’s barcode scanning process.

In the coming months, Walmart will be adding another feature to the Me@Walmart app that helps speed up the time it takes stocking associates to get items from the backroom to the sales floor. Instead of scanning each box individually, associates will just hold up their device and, using augmented reality, highlight the boxes that are ready to go. This helps product gets on the shelf faster. Since piloting it last year, the patent-pending capability takes a third of the time than the previous manual process.

“A great customer experience starts with a great associate experience, and our people will always be a competitive advantage,” said Holler and Romack. “As we make enhancements for our customers, we’re also rethinking how we can help our associates succeed in their roles today and deliver some of what they’ll need for the future. The right tools can be the difference between fast and frustrating.”

Bentonville, Ark.-based Walmart is the nation's largest private employer, with more than 1.6 million workers in the United States.

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About the Author

Michael Browne

Executive Editor, Supermarket News

Michael Browne joined Supermarket News in 2018 after serving in managing and executive editor capacities at leading B2B media brands including Convenience Store NewsLicense Global and Travel Agent. He also previously served as content production manager for print and digital in the Business Intelligence division of Informa, parent company of Supermarket News and Nation’s Restaurant News.

As executive editor, Mike oversees the editorial content of supermarketnews.com as well as the monthly print publication. He also directs all content-based brand-related projects including the annual Top 75 Retailers report, Category Guide, Retailer of the Year, research surveys and special reports, as well as podcast and webinar content. Mike has also presented and moderated at industry events.

In addition to the positions mentioned above, Mike has also worked as a writer and/or editor for special projects at American Legal Media (ALM), managing editor for Tobacco International, special projects editor at American Banker • Bond Buyer, and as production editor for Bank Technology News and other related financial magazines and journals published by Faulkner & Gray.

A graduate of Fordham University, Mike is based in New York City, where he was born and raised.

Contact Mike at [email protected] or follow him on Twitter and LinkedIn.

 

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