Walmart’s new combo will aid suppliers

Walmart is combining a pair of platforms to aid suppliers drive product, brand, and category sales.

Walmart Luminate and Walmart Connect are coming together to form Walmart Luminate Insights Activation, which is a new self-service integration that combines Walmart Luminate insights with Walmart Connect’s closed-loop, omnichannel retail media solutions.

Suppliers will be able to identify trends within categories to develop informed, data-driven media strategies based on Walmart’s insights.

Walmart Luminate Insights Activation for Walmart Connect is scheduled to release to all Walmart Luminate Charter subscribers before the end of the year.