Skip navigation

Fresh & Easy, Unilever Help Plant Trees

EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market here and Unilever, Englewood Cliffs, N.J., are partnering with the Arbor Day Foundation in a “Buy any Three, Plant a Tree” initiative to link grocery purchases with tree planting in Arizona, California and Nevada this fall.

From Sept. 26 to Oct. 10, Fresh & Easy shoppers who purchase any three participating Unilever food brands, including Breyers, Ben & Jerry’s, Best Foods, Wish-Bone, Ragu and Skippy, receive a 33% immediate discount; in addition, for each purchase of three participating items, Unilever and Fresh & Easy will donate a tree to the local community, with a target of up to 25,000 trees, which help to reduce air pollution, absorb carbon dioxide and control storm water runoff.  

At the conclusion of the promotion, Unilever, Fresh & Easy and the Arbor Day Foundation will host a tree-planting ceremony with trees donated from program.  

More news: Fresh & Easy Expands Green Things Line

“This initiative is a great opportunity for Fresh & Easy to come together with Unilever and the Arbor Day Foundation, and engage our customers and neighbors for a good environmental cause,” says Tim Mason, chief executive officer of Fresh & Easy, in a statement. “Our commitment to the environment extends beyond just our stores and we’re excited to see the impact planting trees can have on the neighborhoods we serve.”

“At Unilever, we’re committed to sustainable living and making a difference in our local communities,” added Paul Bello, vice president of grocery for Unilever. “This partnership not only supports our larger Unilever Sustainable Living Plan, but it also allows us to provide consumers with great savings and support for a great cause such as the Arbor Day Foundation.”

Suggested Categories More from Supermarketnews


Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.