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Loblaw Rolls Out Guiding Stars

BRAMPTON, Ontario — Loblaw Cos. here said it will be the first Canadian retailer to roll out the Guiding Stars nutritional labeling program when it introduces the shelf tags at its Ontario stores on Aug. 10.

The program, developed under the auspices of Delhaize Group’s Hannaford Bros. chain, rates foods throughout the store based on nutrient density and assigns them a rating of zero to three stars.

“One in three Canadians shop at our stores each week and we work really hard to ensure we meet their priorities, including helping them make informed decisions about healthier food,” said Michael Lovsin, senior vice president, health and wellness, Loblaw.

More Loblaw news: Loblaw Expands Joe Fresh in U.S.

The company, which is Canada’s largest supermarket operator, said it would host a special Guiding Stars Dietitian Day on Saturday, Aug. 11, when it would offer hands-on guidance from dietitians about the program. Loblaw said it currently has 50 full-time dietitians in its stores year-round.

Loblaw also recently redesigned the packaging of its PC Blue Menu brand, which features “plus” and “minus” symbols identifying specific nutrients.

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