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Publix Tests Digital Coupons

LAKELAND, Fla. — Publix Super Markets is testing a digital coupon system in 10 stores in Ocala, Fla., and 29 stores in Alabama, including four in Birmingham.

Shoppers can access the coupons via, save them to an account, and then redeem them at checkout by entering their 10-digit phone number, according to a report in Publix does not offer a loyalty card program, which other retailers use to convey digital coupons.

Read more: Three Retailers Adopt Digital Coupon Platform

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