Skip navigation

Video: Giroux says customer-centricity is core Metro strategy

SN 2014 Marketer of the Year Marc Giroux says Metro recognizes that customer-centricity “as one of the key pillars of our strategy” and as such Metro has worked with Dunnhumby to initiate a corresponding loyalty program. Giroux was interviewed by Supermarket Guru Phil Lempert leading up to the 2014 FMI Midwinter Executive Conference.

Watch these Total Access Videos for 2014 FMI Midwinter:

Sarasin: Retailers must understand four generations
Giroux: Customer-centricity is core Metro strategy
Mitchell: ‘Fun, energizing, inspiring’ to work with industry advocates
Schnucks’ Taylor talks about years of customer service
Hy-Vee’s Comer urges advance planning for cybersecurity issues
Davis sees opportunity for growth for independents
Cousins says cybersecurity strategy focuses on consumer data

Suggested Categories More from Supermarketnews


TAGS: Marketing
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.