Packaging is reinventing categories today to suit the new ways people shop, buy and eat. The best innovations speed purchase decisions, enhance sellthrough, and gain brands an edge at the shelf. How? They improve product freshness, taste and appearance, as well as shelf life, convenience and sustainability. New packages also suit specific eating occasions, inform and even entertain.
This Whitepaper explores the trends new packaging satisfies today, including specific demands of Millennials and Boomers. It shows the way packaging can swing brand choices and shape purchases. It details the mounting space pressures on CPG brands and retailers, and the benefits of streamlining the supply chain pipeline. Insights in this Whitepaper can help brands come closer to consumers and enhance category and store performance.