Sponsored By

Amazon’s move into pet products is paying off

Sales rise by more than 30% year over year

Michael Browne, Executive Editor

October 15, 2018

1 Min Read
amazonpetproducts1000.jpg
:izzzy71/iStock/Getty Images Plus

Americans spent nearly $800 million on pet products on Amazon in the first half of 2018, representing a growth of more than 30% compared to the same period in 2017, according to a report from One Click Retail, an e-commerce analytics firm. Total spending on pet products on Amazon in the first two quarters of 2018 were $780 million. 

Pet food and supplies led the charge with estimated sales at $360 million, a 34% increase year over year. The pet food category makes up nearly half of total pet product sales on Amazon.

For Amazon, the strong results are confirmation that the company’s aggressive foray into the pet product market over the past year — including the launch of its proprietary Wag dog food brand — is paying off.

The One Click Retail report noted that convenience factored into which pet food products were the most popular with pet owners: thus, 30-pound bags of dry dog food that are delivered to customers’ homes remain the biggest hit among pet products. Wag Dry Dog Food had the most initial success with its 30-pound bags, for instance, which is consistent with other leading dog food brands on Amazon. 

The company recently rolled out the ability for customers to set up a “pet profile” on their Amazon accounts. As these profiles are completed, Amazon will begin recommending products tailored to that pet's needs and preferences, with the goal to take personalization to the next level, leveraging data to help pet owners make better decisions for their pets.

About the Author

Michael Browne

Executive Editor, Supermarket News

Michael Browne joined Supermarket News in 2018 after serving in managing and executive editor capacities at leading B2B media brands including Convenience Store NewsLicense Global and Travel Agent. He also previously served as content production manager for print and digital in the Business Intelligence division of Informa, parent company of Supermarket News and Nation’s Restaurant News.

As executive editor, Mike oversees the editorial content of supermarketnews.com as well as the monthly print publication. He also directs all content-based brand-related projects including the annual Top 75 Retailers report, Category Guide, Retailer of the Year, research surveys and special reports, as well as podcast and webinar content. Mike has also presented and moderated at industry events.

In addition to the positions mentioned above, Mike has also worked as a writer and/or editor for special projects at American Legal Media (ALM), managing editor for Tobacco International, special projects editor at American Banker • Bond Buyer, and as production editor for Bank Technology News and other related financial magazines and journals published by Faulkner & Gray.

A graduate of Fordham University, Mike is based in New York City, where he was born and raised.

Contact Mike at [email protected] or follow him on Twitter and LinkedIn.

 

Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News

You May Also Like